How to Get 100 HVAC Leads in One Month in 2025
TL;DR — How to Get 100 HVAC Leads in One Month
Optimize your Google Business Profile and local SEO to show up in “HVAC near me” searches.
Collect reviews and referrals to build trust and generate free leads.
Use Google Local Services Ads and PPC campaigns for fast, high-intent calls.
Create helpful blogs and videos that answer customer questions and drive organic traffic.
Track every lead with a CRM, respond fast, and refine your strategy monthly.
More than 60% of homeowners who need HVAC service pick from the first three results on Google. That means if you’re not there, you’re invisible.
Getting HVAC leads isn’t about luck. It’s about strategy. And the truth is, most contractors don’t have one. They rely on word of mouth, or worse, expensive lead sites that hand the same customer to five different competitors.
But here’s the thing: you can control your pipeline. With the right mix of local SEO, Google ads, reviews, and follow-up systems, you can fill your calendar in weeks, not months.
In this guide, I’ll show you exactly how to generate 100 HVAC leads in one month. Real, qualified leads. Not tire-kickers. Not fake calls. Actionable steps you can use to turn “slow season” into your best season.
Why HVAC Leads Matter More Than Ever
“Leads” is just marketing talk for opportunities, people who might hire you. Without leads, your business stalls. With too many, you can scale, hire, and grow.
Today, leads come from many different places: Google searches, social media ads, word of mouth, and even door hangers. But here’s the catch: not all leads are equal. Buying a list of cheap HVAC leads can drain your budget fast, while a referral from a happy customer can turn into a job within hours.
That’s why the goal isn’t just more leads. It’s qualified leads, the kind that are ready to book a service.
How to Get HVAC Leads That Actually Convert
There are hundreds of ways to chase down new customers. But let’s keep this simple. HVAC businesses should focus on a mix of free, paid, and inbound strategies.
Free & Low-Cost HVAC Leads
These are the leads you can generate without breaking the bank.
How to Get Free HVAC Leads in Your Area
Ask happy customers for referrals. Offer a discount or free maintenance check when they refer a friend.
Tap into your local Facebook groups or Nextdoor to share quick maintenance tips and offer seasonal checkups.
Use yard signs and stickers on your trucks. Old school? Yes. Effective? Absolutely.
Referrals, Reviews & Word of Mouth
Reviews are gold in HVAC. According to multiple industry sources, reviews directly influence whether people call you or your competitor. Set up an automatic text or email after every job asking for a Google review. Then respond to every review — even the bad ones — with professionalism.
Local Networking & Community Events
Sponsor a local sports team, set up a booth at the county fair, or partner with property managers. Relationships = leads.
Paid HVAC Lead Services
Not all paid leads are bad. In fact, if done right, they can be the fastest way to book more jobs.
HVAC Lead Services
Companies like HomeAdvisor, Angi, and Thumbtack sell HVAC leads. The problem? You often share those leads with 3–5 other contractors. That means speed matters. If you call within the first 5 minutes, you’ve got a shot. But if you wait a few hours, chances are the customer is already booked.
HVAC Lead Generation Companies
Some agencies promise “exclusive HVAC leads.” Be careful. Always ask: Are these leads shared? How do you generate them? Can I see the data? A transparent company will show you exactly where your money goes.
HVAC Leads Near Me — Are They Worth Buying?
“HVAC leads near me” is a common Google search. Local leads are valuable because customers want someone close. If you pay for these, make sure you’re only buying leads in your actual service area. Otherwise, you’re paying for jobs you can’t even do.
Optimize Local Search & Visibility
Here’s where most HVAC companies win or lose. When someone’s AC breaks in the middle of summer, they don’t scroll Instagram. They pull out their phone, type “HVAC near me,” and call the first decent-looking option on Google.
Claim and Optimize Your Google Business Profile
Your Google Business Profile (GBP) is free and should be treated like your #1 sales rep.
Keep NAP Consistent
Your Name, Address, and Phone Number should be the same across every listing. Any mismatch hurts your rankings.
Add Photos, Services, and Updates
Upload before-and-after photos, list every service you provide, and post updates at least once a month.
Local SEO for HVAC Leads
Want to show up higher in search results? SEO is the key.
Geo-Targeted Keywords for HVAC Services
Use location-based phrases like “HVAC repair in [Your City]” throughout your website. Don’t just say “air conditioning repair.” Be specific.
Service-Specific Landing Pages
Create pages on your website for furnace repair, AC tune-ups, duct cleaning, etc. Each page is another chance to show up on Google.
Paid Ads: A Fast Track to Qualified HVAC Leads
Organic marketing takes time. Ads get you noticed now.
Google Local Services Ads (LSA)
LSAs show up at the very top of search results with a “Google Guaranteed” badge. They’re pay-per-lead, not pay-per-click, which means you only pay when someone calls.
Why They Convert Better Than PPC
Trust. Customers see that green badge and assume you’re vetted. Studies show LSAs convert at a much higher rate than generic PPC.
How Much Do HVAC Leads Cost Through LSAs?
Costs vary, but expect anywhere from $30–$100 per lead, depending on your market. Yes, it’s pricey. But when one repair job could net $300–$500, the math makes sense.
Pay-Per-Click Search Campaigns
With PPC, you pay for clicks, not leads. It can burn cash if you don’t manage it well. Focus on “call-only” ads that encourage mobile users to pick up the phone instead of filling out a form.
Content Marketing That Attracts HVAC Leads
Customers ask Google everything, from “how often should HVAC service be scheduled?” to “why is my AC leaking water?” If your company is the one answering those questions, you win trust and traffic.
Blogging That Answers Real HVAC Questions
How Often Should HVAC Service Be Scheduled?
Industry experts recommend twice a year: once in spring and once in fall. Writing a blog post about this not only educates customers but also positions your business as the go-to local expert.
How Often HVAC Maintenance Really Matters
Skipping maintenance costs more in the long run. A blog post like this can attract homeowners searching for “hvac maintenance near me.”
Videos & Visual Content for HVAC Companies
Explainer Clips & Seasonal Maintenance Guides
Post quick videos explaining how to change a filter or why seasonal tune-ups save money. Short, helpful content builds trust.
Conversion Tactics: Turn Clicks Into HVAC Leads
Traffic is useless if nobody contacts you. Here’s how to make sure clicks turn into jobs.
Strong Calls to Action
“Book Now” and “Get a Free Estimate”
Make your CTAs bold and simple. Customers don’t want to “learn more.” They want to schedule.
Click-to-Call Buttons on Mobile
Over 60% of HVAC searches happen on mobile. Add a big “Call Now” button at the top of your site.
High-Converting Website Design
A fast, mobile-friendly site with clear service pages and visible CTAs is non-negotiable.
Automated Follow-Ups for HVAC Leads
If someone requests a quote, don’t wait 3 days to respond. Use email or text automation to reply instantly. The faster you follow up, the higher your close rate.
Tools & Tech for HVAC Lead Management
HVAC CRM Tools to Track Leads
Stop using sticky notes. CRMs like Jobber or ServiceTitan help you track every call, text, and estimate.
Automations & Scheduling
Set up automatic reminders, confirmations, and scheduling. Customers love quick, no-hassle booking.
Tracking ROI on HVAC Lead Services
Always know where your money is going. Track which ads bring leads and which don’t. Kill what’s not working, double down on what does.
Build Trust: The Secret to Long-Term HVAC Lead Growth
Reviews, Testimonials & Case Studies
Show proof. Share stories of how you helped a customer save money or fix a nightmare HVAC problem.
Customer Experience as Marketing
Every time you show up on time, clean up after the job, and explain things clearly, you’re marketing. Customers remember that.
Create Your HVAC Lead Generation Plan
Set Clear Goals
Instead of saying “I want more leads,” set a goal like “I want 100 leads this month.”
Balance Paid vs Free HVAC Leads
Use a mix. Free leads (reviews, referrals) keep costs down. Paid leads (ads, LSAs) keep the phone ringing.
Track, Test, and Optimize
What works in January might not work in July. Keep testing and adjusting.
Final Thoughts
Getting 100 HVAC leads in a month isn’t just possible, it’s achievable when you focus on the right mix of strategies. Free methods like referrals and reviews build trust. Local SEO and Google Business Profile optimization put you on the map. Paid tactics like LSAs and PPC bring in calls fast. And content marketing plus strong follow-up systems turn clicks into booked jobs.
The businesses that win aren’t the ones chasing the cheapest leads. They’re the ones building a system that generates leads consistently, month after month.
If you take action on even a handful of the tactics in this guide, you’ll start seeing results. Put them all together, and you’ll create a lead engine that keeps your phones ringing year-round.
At Schulze Creative, we help HVAC companies do exactly that, by building personalized strategies that combine SEO, ads, and branding into one system. Because you don’t just need more leads. You need better leads. And now, you know how to get them.
Frequently Asked Questions About HVAC Leads
What are HVAC leads?
HVAC leads are potential customers who have shown interest in heating, ventilation, or air conditioning services. They can come from ads, referrals, SEO, or lead services.
How much do HVAC leads cost?
Costs vary by source. Purchased leads can cost anywhere from $30 to $150 each. Organic leads (referrals, reviews, SEO) are cheaper but take longer to build.
How do I get HVAC leads fast?
The quickest methods are Google Local Services Ads, PPC campaigns, and buying from lead services. Just make sure you can handle the call volume.
Are HVAC lead generation companies worth it?
Sometimes. They can work if you respond quickly and have a good sales process. But long-term, you’ll want to build your own inbound leads through SEO and branding.
Can Schulze Creative help my HVAC business get more leads?
Yes. We specialize in personalized digital marketing for service businesses, including HVAC. Our strategies combine SEO, Google Ads, and content marketing to generate qualified leads.
What makes Schulze Creative different from other HVAC lead companies?
Most agencies sell cookie-cutter campaigns. We build customized strategies designed for your specific market, services, and goals.
Do you sell HVAC leads?
No. We don’t sell shared leads like Angi or HomeAdvisor. Instead, we help you create your own lead generation system so you own the pipeline.
How fast can Schulze Creative help me get HVAC leads?
Paid strategies like Google LSAs can generate calls within days. SEO and content strategies build long-term lead flow over months.
