Best Ways to Generate HVAC Leads
TL;DR – How to Get HVAC Leads (The Smart Way):
Focus on quality leads, not just quantity, use tools to qualify before you call.
Combine online and offline strategies: Google Ads, SEO, referrals, and yard signs all work.
Be cautious with lead-buying platforms, test small and avoid shared leads when possible.
Know your numbers: HVAC leads can cost $25–$150+, so track ROI closely.
Long-term success comes from building a system, not chasing quick wins.
A single HVAC lead can cost anywhere from $25 to over $150. That’s a lot to spend on someone who might never even call you back.
I’ve seen it firsthand; contractors pouring money into ads, lead gen sites, and marketing companies, only to end up frustrated and burned out. Why? Because most strategies focus on more leads, not better ones.
But here’s the thing: You don’t need more noise. You need the right people calling you. The ones who are actually ready to book.
In this guide, I’ll break down exactly where HVAC leads come from, how to qualify them fast, which paid platforms are worth your time (and which aren’t), and how to build a system that works without babysitting it 24/7.
Why Getting HVAC Leads Feels So Hard Right Now
You're great at what you do; installing systems, fixing ACs, keeping homes and businesses comfortable. But marketing is tough.
Getting HVAC leads today isn’t the same as it was 10 years ago. Word of mouth still works, but it's slow. And those big-name platforms often charge you for leads that don’t even call you back.
To make it worse, you’re competing with companies that have huge ad budgets and in-house marketing teams.
Here’s the good news: you can still win, you just need a smarter, more intentional approach.
Where HVAC Leads Come From (And Which Ones Are Worth It)
There are two kinds of lead sources:
Online: Google, Facebook, Yelp, websites, etc.
Offline: Flyers, door hangers, yard signs, referrals, etc.
Online Sources That Work
Google Local Services Ads (LSAs) — These are the ads that show up at the top of search results. They come with a Google Guarantee badge and usually convert well. These are a dream when they work well, but a nightmare when they don’t. Google LSA tends to be pretty unpredictable.
Google Search Ads — Paid search ads are another fast, high-intent channel. They can be expensive, but when set up right, they deliver leads quickly.
Local SEO — When someone types "HVAC near me," you want to show up in that map pack. Optimize your Google Business Profile and get customer reviews. This is the best long-term solution, but it takes MONTHS to see results.
Your Website — Make sure it's fast, mobile-friendly, and has clear calls to action like “Book Now” or “Get a Quote.”
Social Media — Facebook groups and local community pages can be goldmines. Answer questions, post tips, and stay top of mind. HVAC Social Media can be challenging, but worth it.
Offline Sources That Still Work
Yard Signs: After every job, place a branded sign nearby.
Referral Cards: Offer a discount to customers who refer you.
Direct Mail: Send seasonal tune-up offers to specific zip codes.
We have seen clients getting over 500 calls from thermostat stickers left with past clients.
How to Qualify HVAC Leads (So You Don’t Waste Your Day)
Not all HVAC leads are worth your time. Some people just want a price. Others are comparing quotes and won’t decide for weeks. Some are ready right now.
Here’s how to tell the difference:
Ask These 3 Questions
What problem are they trying to solve?
When do they need service?
Are they the homeowner (or the person making the decision)?
Use a form or software to help filter leads. Some tools even let you tag or score leads based on quality.
Can You Buy HVAC Leads?
Yes, you can, but it comes with trade-offs.
The Good
Instant pipeline boost
Scalable
No marketing skills required
The Bad
Shared leads (you’re competing)
Expensive with no guarantee
Low conversion rate
Most paid platforms sell leads to multiple contractors at once. Unless you pay extra for exclusive leads, you’re entering a bidding war.
Best Websites to Buy HVAC Leads
HomeAdvisor
Angi
Thumbtack
CraftJack
Phonexa (provides lead routing and analytics tools)
A lot of small businesses get stuck paying for low-quality leads that never respond. Start small. Track results. Cancel fast if it’s not working.
How Much Should You Spend on HVAC Marketing?
A common recommendation: 5–15% of your revenue should go toward marketing.
If you’re just starting out or trying to grow fast, lean closer to 15%. Established companies might spend less.
But it’s not just about spend, it’s about where you spend.
Spending $500/month on SEO may give you more long-term ROI than $1,000/month in bought leads.
Hiring a company that understands HVAC can save you thousands in trial and error.
What Do HVAC Leads Cost (And Why the Price Changes)
HVAC lead prices vary based on location, competition, season, and service type. Here’s a quick breakdown:
Google Ads
Cost: $20–$150+ per lead
High intent, fast results
Easy to burn budget if not set up properly
SEO (Search Engine Optimization)
Cost: $500–$3,000/month (depending on provider)
Slower to start, but long-lasting and scalable
Improves Google Maps rankings, website traffic, and trust
Print Marketing
Cost: $0.50–$1.00 per flyer, $100–$300/month yard signs
Great for hyper-local awareness
Best paired with digital strategies
Should You Work with an HVAC Lead Generation Company?
Hiring a company means you’re investing in systems and strategy, not just throwing money at leads.
What to Look For
HVAC-specific experience
Transparent reporting
Real case studies
A focus on qualified leads, not just volume
Red Flags
Promises without proof
No reporting or dashboards
Charging you for leads they also give to others
Schulze Creative: A Different Approach to HVAC Leads
We don’t just generate leads, we help HVAC businesses build personalized digital marketing systems that attract, qualify, and convert the right customers.
Why HVAC Companies Work with Schulze Creative
We only work with one business per service area
We focus on high-intent strategies like Google Ads and SEO
We create custom, honest marketing plans that match your goals
What It’s Like to Work With Us
Brand and market audit
Custom marketing roadmap
Clear tracking and real leads that close
We’ve helped HVAC companies move from unpredictable word of mouth to steady growth in less than 90 days.
Final Thoughts: Getting More HVAC Leads Is Possible If You’re Smart About It
Getting HVAC leads doesn’t have to feel like chasing ghosts. Whether you’re running ads, investing in SEO, or testing lead platforms, the goal is the same: attract the right customers, not just more of them.
We’ve covered where leads come from, how to qualify them, what they cost, and how to spend your marketing dollars wisely. You now know the difference between short-term lead boosts and long-term growth strategies and why the smart HVAC businesses are focusing on both.
At the end of the day, it’s not about doing everything. It’s about doing the right things for your business, consistently.
And if you’re ready to stop guessing and start growing, Schulze Creative is here to help you build a lead system that actually works.
FAQ: How to Get HVAC Leads
What are HVAC leads?
HVAC leads are potential customers who are looking for heating, ventilation, or air conditioning services. These can come through websites, ads, referrals, or lead-buying platforms.
Are HVAC leads worth buying?
They can be, but it depends on the source. Platforms like HomeAdvisor and Angi offer shared leads, so you're often competing. If you do buy leads, test with a small budget first.
How do I get HVAC leads without paying for ads?
Focus on SEO, referrals, Google Business Profile optimization, and community engagement (like Facebook groups or Nextdoor). These methods are slower but more sustainable.
How much do HVAC leads cost?
Depending on how you get them:
Bought leads: $20–$150 each
Google Ads: $25–$150 per lead
SEO leads: $500–$3,000/month for ongoing organic traffic
Does Schulze Creative help HVAC businesses get leads?
Yes! We specialize in helping HVAC companies grow using smart, honest marketing strategies like SEO, Google Ads, and content that builds trust.
Do you sell leads?
No. We don’t believe in selling lists of names. We build systems that attract people who are already looking for your services.
How do I know if it’s working?
You’ll get clear reporting, real call tracking, and monthly check-ins to see what’s working and what we can improve.
Can you help if I’ve already tried other marketing companies?
Absolutely. Many of our clients come to us frustrated after bad experiences. We take a personal, custom approach, no templates.
