How to Create an HVAC Content Calendar
TL;DR: How to Create an HVAC Content Calendar
Start with your goals – Know what you want your content to achieve (more leads, brand trust, etc.).
Plan around the seasons – Align your posts with HVAC services people actually need throughout the year.
Pick your platforms – Focus on where your audience hangs out (Facebook, Instagram, Google Business Profile).
Mix up your content – Share tips, promotions, behind-the-scenes, and customer reviews to stay engaging.
Use a simple calendar – Schedule posts weekly or monthly using tools like Google Sheets or Meta Business Suite.
Companies that publish consistent content generate 67% more leads than those that don’t.
If you're in the HVAC world, you're not just competing on service quality anymore. You're competing on visibility. And visibility online starts with consistent, strategic content.
But let’s be honest: most HVAC companies don’t have time to brainstorm, write, design, and post multiple times a week. So what happens? You post randomly, maybe when business is slow. Or worse, you stop posting altogether.
That’s where a content calendar becomes your secret weapon.
In this guide, I’m going to walk you through exactly how to create a content calendar for your HVAC business. You’ll learn what to post, where to post, how often to post and how to build a calendar that saves you time and grows your business.
What Is Content Marketing for HVAC?
Content marketing is all about providing valuable information that builds trust with your audience. For HVAC companies, this could be:
How-to videos about AC maintenance
Blog posts about saving on energy bills
Social media posts about seasonal HVAC tips
Customer testimonials or behind-the-scenes photos
It’s not just about posting ads. Content marketing helps people see you as the go-to expert in your area.
HVAC companies that use social media effectively can boost their branding awareness, customer loyalty, and overall visibility.
Why You Need an HVAC Content Calendar (Even If You’re Busy)
If you're still posting last-minute or going weeks without showing up online, you're missing out on leads. A content calendar keeps you consistent, organized, and strategic.
We recommend planning around seasons and industry events to save time and stay relevant all year.
Benefits of an HVAC Content Calendar:
Saves time
Reduces stress
Keeps messaging consistent
Ensures you’re always promoting the right service at the right time
How to Build an HVAC Content Calendar (Step-by-Step)
1. Set Your Goals
Ask yourself: What do I want this content to do? Get more calls? Build trust? Attract better customers? Your goals shape your strategy.
2. Know Your Audience
Think about who you're talking to. Are they homeowners? Property managers? Commercial clients? What are their biggest concerns?
3. Map Out Seasonal Services
HVAC is seasonal. Here’s how to align content with the calendar:
Spring: AC tune-ups, indoor air quality
Summer: Emergency AC repair, cooling efficiency tips
Fall: Furnace inspections, duct cleaning
Winter: Heating repair, energy-saving tips
We recommend building content around the problems customers have in each season.
4. Choose Your Content Types
Keep it simple. Rotate between:
Educational tips ("how to change a filter")
Promotional offers ("$49 tune-up special")
Behind-the-scenes ("Meet our technician Brian")
Testimonials or reviews
FAQs ("Why is my AC blowing warm air?")
5. Plug It Into a Calendar
You can use tools like:
Google Sheets
Trello
Notion
Meta Business Suite (for Facebook & Instagram)
Start with one month at a time. Plan 3-4 posts a week to stay consistent without burning out.
Best Social Media Platforms for HVAC Businesses
Not all platforms are created equal. Here’s where HVAC companies typically find success:
Still king for local businesses. Use it for:
Promoting services
Sharing blogs
Posting customer reviews
Engaging in local groups
Visual and personal. Great for:
Before/after photos
Meet-the-team posts
Short reels or how-to videos
Google Business Profile
Often overlooked, but crucial. Post weekly updates and photos to boost local SEO.
YouTube
If you’re up for it, YouTube is powerful for building authority. Start with short explainer videos or seasonal tips.
TikTok (Optional)
If you’re feeling creative and want to reach a younger audience, it’s worth experimenting with short, fun videos.
HVAC Social Media Content Ideas
Stuck on what to post? Here are some tried-and-true HVAC content ideas:
Educational:
"How to extend the life of your AC"
"Top 3 signs your furnace needs a checkup"
Behind-the-Scenes:
"Tech Tip Tuesday" (show a tool or trick)
Staff birthdays or work anniversaries
Customer-Focused:
Before/after installs
Positive Google reviews
Promotions:
"Summer Savings: $79 Tune-Up Special!"
Limited-time coupons
Seasonal Reminders:
"Book your fall furnace check before it gets cold!"
How to Schedule Your Content Efficiently
Batching and automation make content creation way easier. Here’s how to make it work:
Use Free or Low-Cost Tools:
Meta Business Suite: Schedule Facebook & IG posts
Later or Buffer: Multi-platform scheduling
Canva: Design simple graphics fast
Batch Create:
Set aside one hour a week to create all content for the next 7–10 days
Best Times to Post:
Late morning to early afternoon, weekdays (but test for your audience)
Remember: You can schedule in advance, but still log in occasionally to reply to comments or messages.
Bonus Tip: Repurpose Like a Pro
You don’t need to start from scratch every time. One piece of content can turn into many:
Turn a blog post into 3-4 social posts
Use a customer review as a graphic + video quote
Clip 15 seconds from a YouTube video for an Instagram Reel
This saves time and gets more mileage out of the effort you put in.
Final Thoughts: Your Content Calendar = Your Competitive Edge
Creating an HVAC content calendar isn’t just a nice-to-have, it’s a must-have if you want to stay visible, build trust, and keep the phones ringing year-round.
We’ve covered why content marketing works, how to build a calendar that aligns with your services and seasons, and what kind of content actually resonates with your customers. You’ve seen what to post, where to post it, and how to streamline your workflow with batching and automation.
Now, it’s time to take action.
Whether you’re DIY-ing your content or looking for expert support, the key is to stay consistent and customer-focused. Start small, stay strategic, and let your content do the heavy lifting.
And if you’d rather not go it alone? That’s exactly what we do at Schulze Creative: we build HVAC strategies that drive real results without the guesswork.
Ready to stop posting randomly and start growing intentionally?
Let’s build your content calendar together. Schedule a free strategy call and let’s get to work.
Frequently Asked Questions (FAQs) About HVAC Content Calendars
What is an HVAC Content Calendar?
It’s a tool to plan and organize your content (social posts, blogs, videos, etc.) in advance, so you stay consistent and relevant.
How often should an HVAC company post on social media?
Ideally, 2-3 times a week. Enough to stay top of mind without overwhelming yourself or your audience.
What should I include in my HVAC content calendar?
Seasonal service topics, promotions, educational content, holidays, customer spotlights, and any business updates.
How do I know what kind of content works best?
Check your analytics! See what gets the most likes, comments, and clicks. Also, talk to your customers—ask what they want to see.
What if I don’t have time to manage content?
That’s where Schulze Creative can help. We create customized HVAC content calendars, write your posts, and even schedule them for you.
What does Schulze Creative do?
We help HVAC and home service companies stand out with smart, personalized digital marketing starting with a strong content calendar that actually drives results.
How is your content different?
We don’t do cookie-cutter. Every strategy we build is tailored to your brand, voice, and customers. It’s real content that gets real leads.
How do we get started?
Easy—book a free consultation and let’s chat about your goals. We’ll build a plan that works for your business.
