Jenn's Pueblo Martial Arts Gym
How We Helped Jenn's Pueblo Martial Arts Gym Get More Students with Facebook ads
Jenn runs a martial arts gym in Pueblo, teaching kids and adults Brazilian Jiu-Jitsu, self-defense, and fitness.
She’s passionate about helping her students gain confidence and stay active, but she was struggling to consistently fill classes with new members.
Her reputation in the community was strong, but her online visibility was limited. Most of her leads came from word-of-mouth, which made growth unpredictable. Jenn wanted a reliable way to attract students who were ready to commit.
Where They Were
Before working with us, Jenn’s lead flow was inconsistent. She had tried posting on social media herself, boosting a few posts here and there, but it wasn’t bringing in qualified leads.
Some weeks she’d get a couple of inquiries, other weeks, nothing. Mostly relying on word of mouth. It was stressful trying to keep enrollment steady, and she worried about hitting revenue goals while trying to focus on teaching.
Jenn said, “I know my classes are great, but I can’t seem to get people in the door consistently.”
She didn’t need more followers; she needed a predictable way to turn interest into new members.
What We Did
We implemented a Facebook Ads strategy focused on attracting the right students at the right time. Practically, that looked like:
Targeted audience creation: Reached local families and adults interested in martial arts, self-defense, and fitness in Pueblo.
Compelling ad copy & creative: Highlighted outcomes like confidence, fitness, and community, not just class schedules.
Conversion-focused campaigns: Optimized ads for sign-ups and inquiries, tracked every lead, and tested creative and audiences to maximize results.
Every campaign was designed to generate leads that actually converted into students, giving Jenn a predictable enrollment system.
The Results
Within just 60 days of running the Facebook Ads campaigns:
New student inquiries increased 88% — more qualified leads contacting the gym.
Trial class sign-ups doubled — Jenn filled more spots each week than ever before.
Enrollment became predictable — no more empty classes or guessing about attendance.
Jenn went from struggling to attract students to filling classes consistently, freeing her to focus on teaching and growing her gym.
“The Facebook Ads finally brought us a steady flow of students. I don’t worry about empty classes anymore, I just focus on teaching and helping my members grow.”
— Jenn, Owner of Jenn’s Pueblo Martial Arts Gym