Phil's Greeley HVAC Company
How We Helped Phil’s Greeley HVAC Company Get Predictable Customers
Phil’s Greeley HVAC Company is a family-owned heating and cooling business serving both residential and commercial clients throughout Greeley and the surrounding areas.
Phil and his team have built a reputation for fast, reliable service, doing the job right the first time, and always treating customers like neighbors.
Despite their expertise, Phil’s company wasn’t getting the recognition it deserved online. Most homeowners didn’t know they existed, and the company relied heavily on word-of-mouth referrals.
This made growth unpredictable and stressed Phil because he knew that without a stronger online presence, his business couldn’t scale the way he wanted.
He knew he needed a change, and after seeing us on Google, he wanted to know more.
Where They Were
Before working with us, Phil’s lead flow was unpredictable and stressful, a true feast-or-famine cycle.
Some months, the team was booked solid. Phil and his crew were scrambling to handle service calls, juggling schedules, and sometimes even turning away potential customers. Other months, there was near silence, no calls, no inquiries, and a growing sense of uncertainty about meeting payroll and expenses.
Phil had tried multiple strategies to solve the problem:
Google Ads campaigns: They were running ads, but targeting was too broad, and most clicks didn’t turn into phone calls. Leads were inconsistent, and money often felt wasted.
Website updates: Phil had tried refreshing his site multiple times, but the old content didn’t communicate why homeowners should trust his company, and it didn’t convert visitors into leads.
Relying on referrals: While some work came in through word-of-mouth, it wasn’t enough to create a stable, predictable flow of new customers.
Phil said, “We never knew if the next week would be busy or empty. It felt like we were stuck and we couldn’t control our business.”
If the problem continued, Phil risked losing potential business to competitors, limiting growth opportunities, and staying trapped in the same cycle of stress and uncertainty.
What We Did
To break the feast-or-famine cycle, we implemented our LeadFlow Blueprint, focusing on Branding, SEO, and Google Ads, creating a system that generated consistent, high-quality leads every month.
Branding
We focused on making Phil’s messaging clear, compelling, and consistent across all channels:
Rewrote website copy to highlight outcomes homeowners care about, like fast, reliable service and peace of mind, rather than just listing HVAC features.
Fixed messaging across Google Business Profile, social media, and ads so that Phil’s reliability and professionalism were immediately clear.
Added proof points like customer testimonials, certifications, and before/after photos to increase trust and credibility.
SEO (Search Engine Optimization)
We made sure homeowners could actually find Phil when they needed HVAC services:
Optimized Google Business Profile and local listings to show up in map packs and local searches.
Created helpful content targeting long-tail keywords like “emergency furnace repair Greeley” and “AC installation Greeley” and built backlinks to improve website authority.
Implemented on-page SEO best practices (headings, meta descriptions, internal linking) to improve rankings and make the site more user-friendly.
Google Ads
We transformed paid campaigns into a predictable lead machine:
Built campaigns targeting local homeowners actively searching for HVAC services, focusing on those most likely to convert.
Wrote ad copy highlighting real customer problems, like a broken furnace in winter, and immediate solutions, rather than just generic service offers.
Tracked every call and form submission, optimizing bids, targeting, and ad creative to maximize ROI and minimize wasted spend.
This blueprint didn’t just generate leads, it created a reliable, scalable system so Phil could plan, grow, and scale with confidence.
The Results
After implementing the LeadFlow Blueprint, Phil’s Greeley HVAC Company experienced significant improvements across the board:
Website traffic increased 220% — more homeowners finding Phil online, actively searching for services.
Inbound calls grew 50% — a steady, predictable flow of high-quality leads replacing the old feast-or-famine cycle.
Cost-per-lead dropped 35% — Phil was getting more qualified leads without overspending on ads.
Top 3 local ranking for key HVAC searches, dominating the search results that mattered most.
The results weren’t just numbers. Phil went from worrying every month about whether he’d get enough leads to having a predictable, reliable lead flow. He could hire confidently, plan growth, and focus on delivering excellent service rather than stressing over empty months.