Blake’s Fort Collins HVAC Company
How We Helped Blake’s Fort Collins HVAC Company Finally Get Found Online with SEO
(Client name changed for privacy.)
Blake’s Fort Collins HVAC Company is a family-run heating and cooling business serving homeowners throughout Fort Collins and the surrounding areas. Blake and his team pride themselves on fast, reliable service, the kind of work that earns referrals and repeat customers.
The problem? Most homeowners online didn’t know they existed. Their old website wasn’t converting visitors, and they weren’t ranking well on Google. Blake knew he had the skill and service reputation, but he needed a strategy to get visible and attract consistent leads.
He needed a new website and SEO that brings in customers over time.
Where They Were
Before working with us, Blake’s marketing felt like a black hole.
He had a website that looked outdated and didn’t clearly explain why homeowners should trust his company. When people found it, they often left without calling.
SEO was practically nonexistent. Blake’s company wasn’t showing up in local searches for key services like “AC repair Fort Collins” or “furnace installation near me.”
Every month, lead flow was unpredictable. Some weeks, he’d get calls, sometimes referrals saved the day, and other weeks, nothing, leaving Blake stressed about whether he’d hit his revenue goals.
If Blake didn’t fix it, he risked:
Losing local leads to competitors
Missing opportunities to grow the business
Staying stuck with an invisible online presence while his reputation in the community went unnoticed
What We Did
We focused on two pillars to solve Blake’s problems: Website Design and Monthly SEO.
Website Design
Built a modern, clean website that clearly communicated Blake’s value and made it easy for homeowners to book service.
Highlighted trust signals: testimonials, certifications, and before/after project photos.
Added strong, clear calls-to-action on every page to convert visitors into leads.
Monthly SEO
Optimized the website and Google Business Profile for local search to capture homeowners actively looking for HVAC services.
Created service-specific pages and content targeting long-tail keywords like “emergency AC repair Fort Collins” to drive highly qualified traffic.
Built backlinks and regularly updated content to improve authority and maintain top rankings over time.
The Results
After launching the new website and ongoing SEO, Blake’s Fort Collins HVAC Company saw measurable growth:
Website traffic increased 198% — free traffic from people searching for industry-related terms.
Inbound calls up 35% — more homeowners reaching out consistently.
Top 3 local ranking for most of their key HVAC services, ensuring they appeared when it mattered most.
Blake went from worrying about whether he’d get leads each month to having a predictable, reliable flow of new customers. The business now had a strong online presence that reflected the quality service they provided.
“Our new website and SEO strategy finally make us visible online. We’re getting calls from the right people, and we feel confident growing our business.”
— Blake, Owner of Blake’s Fort Collins HVAC Company