Mike’s Denver HVAC Company

How we Fixed Mike’s Denver HVAC Companies’ Feast-or-Famine Lead Problem

(Client name changed for privacy.)

Mike runs a family-owned HVAC company here in Denver. He and his team are the kind of people who show up on time, fix the problem right the first time, and genuinely care that homeowners stay comfortable no matter the season.

The thing is… even though they’re great at what they do, they were stuck in the classic feast-or-famine cycle. Some months, his schedule was packed, and every day was a scramble to keep up with calls and appointments. Other months? Crickets. Nothing.

He had tried running Google Ads, posting on social media, even updating his website, hoping something would fix it. But the leads never came consistently, and every new campaign felt like throwing money into a black hole.

On our first call, Mike summed it up perfectly:

“Some months we’re booked solid, and other months it’s like no one even knows we exist.”

Mike wasn’t failing at HVAC; he was failing at marketing. He needed a strategy that would make his business consistently visible so the phone rang with the right calls, every month.

Where They Were

Mike wasn’t just struggling with the feast-or-famine lead cycle; they were stuck in a marketing rut. Over the years, Mike had tried a bunch of things to get consistent leads:

  • Google Ads campaigns that he set up himself or ran through third-party agencies. They brought some clicks, but very few calls. Most of the time, the leads were low-quality or didn’t convert.

  • Social media posting — a few posts a week on Facebook and Instagram, hoping someone would notice. Engagement was low, and it never drove meaningful leads.

  • Website updates — he hired designers to refresh the site, added service pages, and even sprinkled in some testimonials. But the phone still wasn’t ringing like it should.

Nothing he tried produced predictable results. Some campaigns worked temporarily, but the next month, the calendar could be completely empty again.

The stakes were real. Every silent month meant:

  • Revenue missed — the team had downtime while bills and payroll still had to be paid.

  • Stress and uncertainty — Mike and his crew never knew whether the next month would be busy or dead.

  • Stunted growth — without consistent leads, Mike couldn’t confidently hire, invest in tools, or scale the business.

If the problem continued, Mike risked staying stuck in the same cycle indefinitely, good service, but no reliable way to grow or stabilize the business.

What We Did

To fix Mike’s feast-or-famine lead cycle, we implemented our LeadFlow Blueprint, which is a three-part system designed to generate consistent, high-quality leads every month.

1. Branding

We made sure Mike’s business looked and felt like the trusted guide homeowners wanted to call. Practically, that looked like:

  • Rewriting website copy to focus on outcomes, not features — highlighting comfort, reliability, and trust.

  • Fixing messaging across all channels so it clearly communicated why homeowners should choose Mike’s team.

  • Adding proof points like testimonials, certifications, and before/after project shots to build credibility instantly.

2. SEO (Search Engine Optimization)

We made sure Mike’s business could be found by homeowners actively searching for HVAC services. Practically, that looked like:

  • Optimizing Google Business Profile and local listings to show up in map packs and local searches.

  • Creating helpful content targeting long-tail keywords and getting backlinks to improve authority and organic traffic.

  • Implementing on-page SEO (meta descriptions, headings, internal linking) to help Google understand the business and improve rankings.

3. Google Ads

We turned paid advertising into a predictable lead generator. Practically, that looked like:

  • Building campaigns targeting high-intent, local homeowners ready to book HVAC service.

  • Writing ad copy that focused on the customer’s real problems and immediate solutions.

  • Tracking every call and form submission, then optimizing bids and targeting to maximize ROI.

The Results

Website traffic up 127% — more homeowners finding Mike online than ever before.

  1. Inbound calls grew 43% — the phone started ringing consistently, not in fits and starts.

  2. Cost-per-lead dropped 38% — Mike was getting more leads without wasting money on ineffective campaigns.

  3. Top 3 local ranking for “HVAC repair Denver” — dominating local search results and showing up when it mattered most.

Ready to escape the feast-or-famine lead cycle? Fill out the form and we’ll get in touch.