How to Add a Website to Bing and Why it Helps SEO
TL;DR: How to Add a Website to Bing and Why It Helps SEO
Bing powers millions of searches daily and includes Yahoo and Microsoft-powered platforms, it's a traffic source you shouldn’t ignore.
You can add your site to Bing in minutes using Bing Webmaster Tools (manual entry or Google import).
Submitting your sitemap and URLs helps Bing index your pages faster, especially when paired with IndexNow.
Bing offers SEO tools like keyword research, backlink reports, and site scans to improve your visibility.
It’s free, simple to set up, and can give your business a competitive edge with less competition than Google.
Bing powers over 900 million searches every day.
Most marketers still ignore it. That’s a mistake.
If your SEO strategy begins and ends with Google, you're leaving clicks and customers on the table. While Google dominates the spotlight, Bing quietly drives serious traffic, especially from desktop users, voice assistants like Cortana, and default browsers like Microsoft Edge. It also powers Yahoo Search, which means when you show up on Bing, you’re showing up in more places than you think.
In this guide, I’ll walk you through how to add your website to Bing using Bing Webmaster Tools (it only takes a few minutes), how to get your pages indexed faster, and why this often-overlooked step can give you a real competitive edge. We’ll also explore how Bing uses AI for indexing, tools you probably didn’t know existed, and some practical ways to use them to boost your visibility.
What Is Bing Webmaster Tools (And Why Should You Care)?
Bing Webmaster Tools is Microsoft’s free platform that helps website owners monitor, analyze, and optimize how their sites show up in Bing search results. It’s like Google Search Console, but for Bing. Learn how to Connect Google Search Console to Your Website.
Why Bing Matters:
Bing powers Yahoo search too.
It dominates search on Microsoft devices.
Many users default to Bing without realizing it.
Less competition than Google = easier to rank.
By adding your website to Bing, you get access to powerful SEO tools, reports, and indexing features that can give you a competitive advantage.
How to Add Your Website to Bing the Easy Way
Adding your site is simple and only takes a few minutes.
Step 1: Sign In
Go to www.bing.com/webmasters and log in with your Microsoft, Google (recommended), or Facebook account.
Step 2: Add Your Website
You have two options:
Import from Google Search Console (fastest and recommended method)
Add site manually (if you’re not using Google tools)
Step 3: Verify Ownership
To prove the site is yours, you can:
Add a meta tag to your homepage HTML
Upload a verification XML file to your site’s root folder
Add a CNAME record to your DNS settings
Once you verify, you’ll have access to Bing’s full dashboard.
How to Get Your URLs Indexed on Bing
After adding your site, the next step is getting your pages indexed.
Submit Individual URLs
According to Microsoft support, you can go to the URL Submission tool in Bing Webmaster Tools, paste in one URL per line, and click “Submit.” This is perfect for new pages or updates you want indexed fast.
Submit Your Sitemap
A sitemap is a list of all the pages on your site. To submit it:
Go to your Bing dashboard
Click Sitemaps in the left menu
Paste your sitemap URL (usually something like yoursite.com/sitemap.xml)
Click “Submit”
This tells Bing to regularly check your pages and index them as they update.
If Your Site Isn’t Showing Up
Check:
Your robots.txt file isn’t blocking crawlers
Your meta tags aren’t set to noindex
Your site loads correctly and quickly
How Bing Uses AI to Index Your Website
Bing uses AI and machine learning to crawl and understand your site, just like Google does—but with some cool features of its own.
IndexNow
Bing was one of the first to adopt IndexNow, a protocol that lets you instantly notify search engines when content is created, updated, or deleted.
You can even automate this with some CMS platforms or plugins (like WordPress). This means your content can appear in search results within minutes, not days.
Why Indexing for Bing Helps AI Search
When you index your site for Bing, you’re not just showing up on Bing’s search engine. You’re helping AI find and deliver your content.
Large language models like ChatGPT, Copilot, and other AI tools are increasingly powered by Bing Search to find information from the web. If your content isn’t indexed on Bing, these AI assistants might never see it, meaning you’ll miss out on a growing channel of discovery.
This is a big deal: AI is changing how people search, ask questions, and make decisions. So making sure your site is visible on the tools that power these engines gives you a serious edge.
Bing SEO Tips: How to Optimize for Better Results
Now that your site is connected, here are a few ways to make sure it ranks well:
Use Bing’s Keyword Research Tool
Located in your Webmaster dashboard, this helps you:
Find popular search terms
Get keyword suggestions
Compare trends across devices
Improve Your On-Page SEO
Bing favors:
Clear titles and meta descriptions
Natural language content (not keyword stuffing)
Well-structured headings (like this blog!)
Make Your Site Fast and Mobile-Friendly
Use tools like Google PageSpeed Insights or Bing’s Site Scan to:
Fix slow loading times
Ensure mobile usability
Catch technical SEO issues
Is Bing Webmaster Tools Worth It?
Who Should Be Using It?
Local businesses (many local users use Bing by default)
Older demographics (they’re less likely to change default browsers)
Any business already investing in SEO
Bing vs Google: What’s Different?
Bing offers more transparency in crawl logs
IndexNow is faster than Google’s index refresh
Backlink tools are user-friendly
For 10–15 minutes of setup, you get access to insights that can help drive consistent traffic.
Extra Bing Tools Worth Exploring
SEO Analyzer
Scans your pages and gives instant feedback on SEO issues.
Backlinks Tool
See who’s linking to your site and evaluate link quality.
Crawl Control
Tell Bing when to crawl your site to avoid peak hours.
Alerts and Notifications
Get emails if something’s wrong with your site.
Final Thoughts: Don’t Sleep on Bing
Adding your website to Bing might seem like a small task, but it’s one that can bring outsized results. We’ve covered how to set up Bing Webmaster Tools, how to get your site and URLs indexed, how Bing uses AI (and tools like IndexNow), and how to optimize for better performance on this often-overlooked search engine.
It only takes about 10–15 minutes to set up, but the long-term SEO value can be significant, especially for businesses targeting desktop users, local markets, or untapped audiences.
At Schulze Creative, we believe good marketing doesn’t overlook opportunities, it maximizes them. If you’re ready to make sure your website is showing up everywhere it should, Bing included, we’d love to help you set it all up and turn your visibility into results.
Ready to stop missing traffic?
Let’s connect and get your SEO firing on all cylinders.
FAQ: Bing Webmaster
How do I submit my website to Bing?
Log in to Bing Webmaster Tools, add your site, verify it, then submit your sitemap or individual URLs.
Do I need a Microsoft account to use Bing Webmaster Tools?
Not necessarily—you can log in with a Google or Facebook account too.
How long does it take for Bing to index my site?
Usually within a few hours to a few days. Use IndexNow for faster results.
What’s the difference between Bing and Google indexing?
Both use AI, but Bing offers more manual submission tools and quicker indexing with IndexNow.
Can I submit blog posts to Bing too?
Yes! You can submit any live URL—blogs, product pages, landing pages, etc.
Does Schulze Creative help with Bing SEO?
Yes! We help clients optimize for all search engines, not just Google. Bing can be a hidden goldmine for traffic.
Can you set up Bing Webmaster Tools for me?
Absolutely. We offer full setup, sitemap submission, and on-page optimization support.
Will Schulze Creative help with IndexNow setup?
Yes. We can install and configure IndexNow on compatible platforms so your content gets indexed ASAP.
What makes Schulze Creative different?
We don’t just check SEO boxes, we create personalized, strategic marketing that’s made for your business goals. That includes tapping into underused platforms like Bing.
